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Essential Information for Entrepreneurs: April 20 – 26, 2014

Some of the very best things I have found in my web travels this week of which I believe others should be aware:

Blogging Made Simple

Businesses need to have an actively updated site if  that business is to be indexed by Google Search.  Incorporating a blog into your site is the most straight-forward way to do that.  Blogging is not difficult.  Do it.  The basics are laid out here with a beautiful simplicity:  11 Ways to be a Better Blogger.

Easy and Professional Content Curation

I updated my Flipbook “magazines” this week.  If you are checking out content curation tools have not checked out Flipbook, soon to combine with Zite, I encourage you to do so.  My Flipbooks are  Try Tucson First and Late Boomers

Women Innovators

You might be shorting yourself if you think women cannot innovate.  An article,  Mothers of Invention, no, it does not reference the Zappa group, it  is a great piece about women tech innovators that I almost missed because I had not checked out The Atlantic for a while.

Update Your Twitter Header Image

Twitter has updated the masthead or header area on users’ home pages on the platform.  The bigger header area allows for greater impact and more visual information, but there are areas in the new header that will be cropped from some delivery platforms. Responsive design allows this to happen automatically. A local internet marketing firm here in Tucson  created a nifty little template to help you place your header information effectively. Check out the  template for Twitter header from Click Magnet.

Women’s Blogging Network Abuzz About “The Cult of Organics”

For anyone even slightly interested in small, local, and organic food, farming and agribusiness, a very lively discussion has ensued over the last two weeks within the Food Section of BlogHer.  It illustrates polarization, writing to generate reaction rather than simple knowledge, and how easy it might be to misunderstand the complexity that lies within the world of  “Mommy Bloggers.”

One Reason the Female Demographic is Missing in Tech

When you are a male and addressing a room of predominantly female start-up owners, do not mention Oprah or Dr. Phil, period.  Seriously, would you use a similar reference when addressing a predominantly male group?   I attended a Q & A session for a business incubator program to which I am applying.  In the session one of the presenters and founders of the program said something very close to “This isn’t Oprah or Dr. Phil…”  Seriously, I do not think I was alone in taking offense to the implicit sexism in that statement.  “Wow,” is all I can say.  If you do not understand why I am taken aback, consider this:  Is it not a bit condescending to address a group of entrepreneurs and use references that presume they know about or even watch daytime TV talk shows.

 

If you like this type of review, let me know.  Leave a comment, or email me at info at hillresearchservices dot com.

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